Why Microsoft’s Xbox‑Branded ROG Ally Handheld Could Redefine Cloud Gaming in the U.S.

Microsoft and ASUS recently introduced two new gaming handhelds — the ROG Ally and ROG Ally X. Both devices aim to give players a console-like experience in a portable form, but with one big focus: Xbox cloud gaming. This move could help expand the growing cloud gaming scene in the U.S.

Cloud Gaming Is Picking Up in the U.S.

Cloud gaming has been growing steadily in the U.S. with services like Xbox Cloud Gaming (xCloud), NVIDIA GeForce NOW, and PlayStation Remote Play. Google Trends shows a clear spike in searches for “Xbox handheld” and “ROG Ally” after Microsoft’s announcement in June 2025.

Gamers are now looking for ways to play AAA titles without needing a console or a gaming PC. That’s where handheld cloud gaming devices like the ROG Ally come in.

What Makes ROG Ally Different

Unlike other handheld gaming PCs, the ROG Ally runs Windows 11 but boots into a full-screen Xbox mode. This makes it feel like a console from the start. Players can access:

• Xbox Game Pass
• Cloud gaming
• Steam
• Epic Games Store
• Other PC games

Device Specs:

• ROG Ally: AMD Ryzen Z1 chip, 16GB RAM, 512GB SSD
• ROG Ally X: Ryzen Z1 Extreme, 24GB RAM, 1TB SSD, and a larger battery

Both devices offer built-in cloud gaming and the option to install and play games locally.

Why This Matters in the U.S. Market

In the U.S., handheld gaming has seen a big rise since the Steam Deck and Nintendo Switch gained popularity. The ROG Ally adds to this market by offering:

• A Windows-based gaming system
• Cloud gaming through Xbox Game Pass Ultimate
• Full PC game compatibility

With the U.S. having strong internet infrastructure and widespread Xbox Game Pass adoption, the ROG Ally could appeal to players who want flexibility — gaming on the go without being tied to a console.

Expert Insights

Gaming analysts in the U.S. believe cloud gaming is a key part of the future, especially as more gamers use subscription services. The ROG Ally supports this shift by combining local gaming and cloud services in one handheld device.

Reports from gaming blogs like The Verge and Laptop Mag praise its performance, battery life (especially the Ally X), and cloud gaming experience.

Price, Release, and Availability

Both devices are expected to launch in the U.S. in Holiday 2025.
Estimated prices:

• ROG Ally: $599
• ROG Ally X: $799

They will be available via Best Buy, ASUS online store, and other U.S. retailers.

Conclusion

The ROG Ally Xbox handheld could offer a new way for American gamers to enjoy both cloud and PC gaming on one device. With Xbox Game Pass Ultimate growing and cloud gaming becoming more common, this handheld might become a favorite for gamers who want to stay connected anywhere.

As Microsoft and ASUS confirm final release details, this device is one to watch in the U.S. handheld market.